Reviews

Advanced Reviewers

 Brad Geddes of CertifiedKnowledge

“AdWords can be difficult at times; and no part of AdWords is more frustrating than Quality Score. For advertisers to optimize for quality score – they need to understand Google’s motivations and calculations. Then, you need to learn from the advertiser’s viewpoint how to increase your quality scores while still maintaining profitability. Craig has put together the definative book that combines these two areas and will help you to  undertstand and improve your quality scores. This is a must read book for anyone concerned about their AdWords’s performance.”

Kim Clinkunbroomer of Clinks Web Service

“AdWords quality score plays a major impact on AdWords account performance, yet the full picture on quality score has always been clouded in a degree of mystery.  Craig has lifted the veil off AdWords quality score and provided a comprehensive guide to help us understand the why, how, when, and if, questions we ask ourselves daily.  Craig’s book covers it all, and after reading it I feel a increased level of confidence in successfully managing my client’s accounts.”

Bryan Eisenberg, New York Times BestSelling Author

“If you invest $5,000 a month or more in AdWords this is the book you MUST invest some time reading.”


 

Amazon.com Reviews (All 5-Star!)

5.0 out of 5 stars
Very interesting and useful even for advanced professionals, June 28, 2011
By G. Bolla (Sydney, Australia) -
This review is from: Quality Score in High Resolution (Paperback)

I’m a Google qualified AdWords professional who did the training at Google’s Sydney office and who works as SEO/SEM but this book is so detailed and interesting that I finished reading it in two days. I couldn’t stop reading because there was always something new, something interesting in the following chapter.
I describes the many CTR and QS values and how these affect the averaged, visible QS and what impact these values have on the campaign/ad group/ad and keyword level performance. Probably I have to read it a few more times in order to fully understand all the details and guidelines but it is worth reading.
It isn’t cheap but it’s a great investment if you work in the SEM industry and interested in improving your knowledge.
The book is easy to read and understand if you know the basics and it isn’t too long either, so you can read it quite quickly.

5.0 out of 5 stars
A New Perspective on Google Adwords!, July 21, 2011
This review is from: Quality Score in High Resolution (Paperback)

This new book is an absolut MUST-READ! I’m in the business of SEM for quite some years and have read lots of books, blogpost and e-books. Hardly anything caught my attention. With this book although i got a new perspective on Google Adwords, now absolutely realizing that quality score is the one metric that makes or breaks profits. With easy step-by-step instructions and brilliant blueprints on how to analyze accounts it should be way easier to achive outstanding results, even with long-optimized accounts. Everything written in the book is based either on the official Google Adwords Help (which can be quite hard to dissect sometime!), when results are based on experiments this is clearly stated. After reading the book i feel the imminent urge to test even more and not to be satisfied with an account with less than 70% of QF7 keys!

5.0 out of 5 stars
Read this book: it is a “simple path” to great QS, July 20, 2011
This review is from: Quality Score in High Resolution (Paperback)

In his Quality Score in High Resolution, Craig Danuloff succeeds in revealing many best practices for Quality Score management, which is one of the most underutilized and most important aspects of PPC. The writing is extremely clear and interesting and I believe any SEM manager who takes themselves seriously should buy this book, read it, and then read it again. You will learn what quality score affects and what affects quality score, what Google thinks relevance means, best practices for day-today QS management and much more. With its strong and personable writing, this book is a very quick read.