Books
21 Secret Truths of High-Resolution PPC
This is not a beginners guide. It’s a manifesto for the next generation of advanced PPC management.
This book shares the 21 core facts and philosophies upon which we believe effective paid search management is based. It’s based on years of research, reconsideration, experimentation, and deep thought.
The entries in this book are called ‘Secret Truths’ because this isn’t a summary of the popular notions that typically pass for paid search best practices. This is a ground-up reconsideration of what each component in the system does, and a rebuild of how you should manage based on this fact-based (rather than faith-based) view.
Download your free copy today.
Introduction To High-Resolution PPC
High Resolution PPC is a new framework for understanding and executing paid search campaigns in a way that reflects the market realities of 2010.
The book shares the 21 core facts and philosophies upon which we believe effective paid search management is based.
As the name suggests, High Resolution PPC is based on the idea that we haven’t had a clear enough picture of how paid search really works. And lacking this information, we haven’t had processes that allow us to control our campaigns with fine enough precision.
So we took a deep look at the algorithms, rules, and options that define paid search today. A lot of what we learned surprised us. We then reconsidered the premises on which traditional search management methods are based, and came away with a new perspective on what search is trying to achieve and how to best accomplish those goals.
Introduction To High-Resolution PPC will be release in March 2010. To be notified of pre-order and release, please sign-up to receive a copy of our 21 Secret Truths of High-Resolution PPC eBook, here.
