Quality Score is the secret formula that drives AdWords, and some form of quality score impacts your PPC ads on Yahoo and Microsoft too.
About a year ago, I began to get very interested in quality score, and learning exactly how it was calculated, was applied, and the impact it had on paid search campaigns.
The results so far:
- A whole slew of blog posts about quality score over on the ClickEquations blog.
- Those posts featured this original Six Part Dive into Quality Score.
- A one hour ‘Quality Score in High Resolution’ webinar with SEMPO.
- An appearance on ‘PPC RockStars’ where David Szetela and I discuss Quality Score myths.
- Our now famous calculation of the cost or benefit of quality score: The Economics of Quality Score.
- A presentation at SMX West discussing “Life with AdWords Quality Score’.
- A ‘Quality Score in High Resolution” webinar with Bryan Eisenberg
- And an endless series of quality score tweets along the way.
Much of what I learned about quality score was summarized into a 10-page white paper that is available from ClickEquations. This is a complete and yet not overwhelming introduction and overview of Google AdWords Quality Score.
If you’d like a clear understanding of what quality score is and how it effects your life managing paid search accounts, I highly recommend you get this great resource.
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