A Deep Dive into Quality Score

by Craig Danuloff

Quality Score is the secret formula that drives AdWords, and some form of quality score impacts your PPC ads on Yahoo and Microsoft too.

About a year ago, I began to get very interested in quality score, and learning exactly how it was calculated, was applied, and the impact it had on paid search campaigns.

The results so far:

Much of what I learned about quality score was summarized into a 10-page white paper that is available from ClickEquations. This is a complete and yet not overwhelming introduction and overview of Google AdWords Quality Score.

If you’d like a clear understanding of what quality score is and how it effects your life managing paid search accounts, I highly recommend you get this great resource.

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