The process of High-Resolution PPC was developed as a way to structure the management of paid search around a new set of beliefs about how paid search really works.
The recent issue of SEM Journal published an article I wrote called ‘Shifting Paid Search to High Resolution’, which outlines the workflow that captures these beliefs and applies them to the day-to-day task of managing paid search accounts. You can download a copy of the article here.
Once the current post series about the Secret Truths is complete, I hope to turn my blogging attention back to this workflow.
For now, if you enjoyed the ebook, or the Secret Truth blog posts, check it out.
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