Extending The ’21 Secret Truths’

Over on the ClickEquations blog I’m running a series of posts that provide background and expand each of the 21 ideas in the eBook.

Below is an updated list of the posts available thus far:

1. The Secret Truth Series #1: They Want Answers
2. The Secret Truth Series #2: Why Keywords are Over-rated
3. The Secret Truth Series #3: They’re Called Ad Groups
4. The Secret Truths Series #4: Campaign Reports
5. The Secret Truth Series #5: Impression Share
6. The Secret Truth Series #6: Brand Keywords
7. The Secret Truth Series #7: Content Network
8. The Secret Truth Series #8: Broad Match & Match Types
9. The Secret Truth Series #9: Ad Rank Deserves Your Attention
10. The Secret Truth Series #10: Bids and CPC
11. The Secret Truth Series #11: Quality Score and CPC
12. The Secret Truth Series #12: Quality Score Friend or Foe?
13. The Secret Truth Series #13: The Average Lie
14. The Secret Truth Series #14: Ego Bidding and Keyword Rehab
15. The Secret Truth Series #15: Bidding Lipstick on a Keyword Pig

(Read More Reviews Here)

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