The process of High-Resolution PPC was developed as a way to structure the management of paid search around a new set of beliefs about how paid search really works.
The recent issue of SEM Journal published an article I wrote called ‘Shifting Paid Search to High Resolution’, which outlines the workflow that captures these beliefs and applies them to the day-to-day task of managing paid search accounts. You can download a copy of the article here.
Once the current post series about the Secret Truths is complete, I hope to turn my blogging attention back to this workflow.
For now, if you enjoyed the ebook, or the Secret Truth blog posts, check it out.
High-Resolution PPC has a FaceBook Fan Page. If you like us, please ‘Like’ us.
Quality Score is the secret formula that drives AdWords, and some form of quality score impacts your PPC ads on Yahoo and Microsoft too.
About a year ago, I began to get very interested in quality score, and learning exactly how it was calculated, was applied, and the impact it had on paid search campaigns.
The results so far:
Much of what I learned about quality score was summarized into a 10-page white paper that is available from ClickEquations. This is a complete and yet not overwhelming introduction and overview of Google AdWords Quality Score.
If you’d like a clear understanding of what quality score is and how it effects your life managing paid search accounts, I highly recommend you get this great resource.
21 Secret Truths of High-Resolution PPC is our soon-to-be released ebook that shares what we think are the guiding principles for efficient and effective paid search management.
The idea for ‘High-Resolution PPC’ was hatched two or three years ago, as we looked deeper and deeper into how paid search really worked, and how large and complex paid search campaigns should be managed.
At the time we were managing accounts for a range of very large advertisers. Like anyone else we were striving to produce better results. But we were constantly frustrated by the limits of the data we could access, the inflexibility of the tools at our disposal, and the general level of transparency we felt the engines were providing into how the choices we made impacted the behavior and performance of our campaigns.
To address the first two issues, we accepted a venture capital investment, built an in-house product development team, and created ClickEquations. To address the last item, we began development of what was originally called ‘the methodology’.
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